3. What kind of media Institution might distribute your media product and why?
There are several institutions of which distribute music magazines, such as Emap, IPC media and Bauer consumer media, these are but three popular uk media publishers, if I had to choose the publisher most suited to publish my magazine i would choose Bauer as they are the publishers of such popular magazines as Q and Kerrang, of which are possibly the most well known music magazines available, my hope is that is if my magazine were to be published by Bauer it would become as Prestigious as these two
Emap is a British media company of whom specialise in the production of magazines and the organisaion of buisiness events and conferences.
They are also the proud owners of over 40 british radio stations.
They have however began t move forward, discontinuing old magazines such as "mean machines", "internet Magazine" and "Sega Saturn Magazine"
It would not be a very good idea to choose IPC media as they may be popular with magazines, they do not specify specifically in music magazines.
IPC Media along with Bauer Media is one of the UK's leading media publishers, although they sell several music magazines, this is not thier specialty, they specialise in 5 division from Leisure and entertainment to womens weeklies.
Bauer is possibly the most popular magazine publisher in the UK selling over 38 million copies a week, this would be the ideal publisher for my magazine, as they are well known, popular,specialists in music magazines and very successful
Another reason I would like Bauer to pulish my magazine is because the institutions they use to distribute their magazines range from bookshops and supermarkets to online subscriptions, this would be best for my magazine as my target audience are of the older generation therefore they would frequently visit bookshops as opposed to younger people and weekly shopping therefore they would com in frequent contact, being possibly the UK most popular music magazine publishers, the magazine would be promoted very well
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