This is a picture of my average target audience. This is Phil, he is a 38 year old male living in devon, he owns a reasonable large home and is a school teacher who fits the demographic of a B

. he is middle aged hence possibly feeling insecure. with the nature of his job and lifestyle he has a reasonable amount of disposable income left after fulfilling basic needs, he likes old music such as spandau ballet and alienates new music such as progressive rock and indie

he still owns a record player and his favourite band is daft punk.

he is a very traditional man who doesn't like to change his ways and refuses to keep up with new trends

my magazine would fit his need perfectly because it would reassure him that he is not alone in not wanting to follow new trends and move on with music, this will raise his self esteem which is under the esteem layer of maslows heirachy of needs which will appeal much more than just self actualization such as a creative magazine

this will make the magazine more personal to him therefore making him more likely to spend disposable income on it. each issue will contain a double-page spread to introduce a new up and coming band which fits the genre this will provide the magazine with ore material to write about.